Borotalco: The Italian Icon of Personal Hygiene
From humble beginnings to enduring popularity
Just like cologne for Germans or Marseille soap for the French, Borotalco is an unmistakable icon for Italians. The historic brand came into existence in 1904 and rapidly became synonymous with personal hygiene in the country.
The rise of a household name
Borotalco was originally created as a talcum powder for babies. However, its fresh and clean scent quickly made it a popular choice for adults as well. By the 1920s, Borotalco had become a ubiquitous presence in Italian households, a symbol of both cleanliness and comfort.
A legacy of quality and innovation
Over the years, Borotalco has expanded its product line to include a wide range of personal care items, from deodorant to soap. The brand has also continuously innovated, developing new formulas and fragrances to meet the changing needs of its consumers.
A global icon
Today, Borotalco is a global brand, sold in over 100 countries. It remains a beloved icon in Italy, where it is still considered the quintessential product for personal hygiene. The brand's success is a testament to its enduring quality, innovation, and the enduring power of its Italian heritage.
Our commitment to excellence
At Borotalco, we are committed to providing our customers with the highest quality personal care products. Our portfolio includes more than 10 iconic brands such as Borotalco, Neutro Roberts, Chilly, Acqua alle Rose, and Omia. We are constantly innovating to develop new products and fragrances that meet the changing needs of our consumers.
Borotalco is a brand that is synonymous with quality, innovation, and Italian heritage. We are proud to be part of the daily lives of millions of people around the world.
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